Content & Community Assistant Manager

Aug 09 2017
Servco Pacific Inc |Honolulu|Full Time
Job Description

Servco Pacific Inc. (Servco) is a diversified company with headquarters in the Hawaiian Islands; the majority of our employees work in our automotive division, which is the largest automotive operation in the state and the 30th largest dealer group in the U.S. With revenues over $1 billion and the majority of our more than 1,500 employees based in the state, we strive to be both a good employer and a good neighbor to our community.

We are currently seeking a Content & Community Assistant Manager. We value our employees, and provide them with comprehensive benefits packages, opportunities for advancement and many exciting challenges. 


The Content & Community Assistant Manager oversees all of Servco's social media properties and email programs. The Content & Community Assistant Manager creates content for the social media landscape that aligns with brand objectives; capitalizes on opportunities to utilize content developed by other internal groups and 3rd party partners, interacts with and responds to fans and communities in real time; and establishes KPIs and measures the impact of the social media efforts. They are able to work with multiple internal stakeholders to manage active campaigns as well as recommend new strategies and tactics.

KEY RESPONSIBILITIES
• Recommend social media strategies and tactics based on campaign objectives, target, and budget
• Develop and post social media content on appropriate social channels (i.e., YouTube, Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, WordPress, etc.) according to integrated marketing plans; ensure content is proofread, approved, and relevant
• Develop a process for identifying relevant content developed by cross-functional groups and partners and activating it in the social space
• Partner with brand managers and the digital marketing team to define a social strategy and develop and maintain editorial calendars
• Actively manage communities for multiple brands including participating in real-time community conversations, answering questions, and responding to/engaging with consumer developed content
• Partner with the engagement team on strategy for leveraging partnerships, sponsorships, and events for content
• Seek out and evaluate influencers and actively engage consumers to motivate them to share information and talk about our brands; proactively identify opportunities in user generated content
• Drive strategy for all review sites and coordinate ongoing maintenance with retail locations
• Develop editorial calendar for email; develop messaging strategy, write copy, manage CRM database and identify segments; measure impact email has on website engagement
• Facilitate strong communication across brand teams, digital marketing, and the agencies to ensure best-in-class campaign delivery and deployment
• Develop and implement approach to measure website engagement driven by social posts/campaigns
• Proactively communicate project status and flag potential risks/dependencies to internal stakeholders; help manage brand team expectations, schedules, budgets, and scopes
• Provide insights gained from community interaction to internal Client Service team
• Ability to prioritize the schedules and deliverables of multiple teams
• Review internal stakeholder feedback and ensure revisions are implemented correctly and within project parameters

REQUIREMENTS
• Bachelors Degree in Communications, Marketing or other related field
• Experience in community management required; 3+ years work experience in social media, communications, or content marketing
• Experience with social media analytics tools such as Hootsuite and ShortStack; experience with social media management systems such as Hub Spot and Marketo preferred
• Good understanding of nuances of the social media universe, including YouTube, Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, WordPress etc.
• Should have experience writing and developing content (including video production/editing) for a variety of channels including Facebook, Instagram, Twitter, etc.
• Photoshop experience a plus
• Excellent attention to detail
• Strong analytics skills and passion for ongoing optimization and learning

 

Applications must be submitted on-line at our Careers page at www.servco.com

An Equal Opportunity Employer