Puʻuhonu (Hilo, Hawaiʻi): Laekahi Hokona a Laupāpaho (Marketing & Digital Media Specialist)

Sep 12 2023
Aha Punana Leo, Inc. |Hilo|Full Time
Job Description




Responsible for working with the Chief Executive Officer in the development and oversight of the ʻAha Pūnana Leo marketing efforts in alignment with our organizations culture, by driving social media, advancing outreach, and overseeing the ʻAha Pūnana Leo market.



  • Assumes responsibility for strategic marketing and public relations; positioning the organization in a positive public relations
  • Manage PR vendors or contractors–develop media plan, buy content, draft press releases and track/audit campaign results
  • Manage all media inquiries and distribute and/or request approval signatures
  • Create, develop and assist with strategic interenal and external communications to targeted audiences
  • Analyze social data and collaborate with other departments to manage reputation and coordinate actions
  • Planning, developing and executing social media campaigns–crafting and posting content in collaboration with other departments for active social accounts
  • Engagement with social population reach across different channels
  • Experience or applicable knowledge for creating social media strategies
  • Assists with creation of event experiences for fundraising and awareness community engagement activities and market efforts
  • E-commerce and website management; postings and updates; fulfillment, shipping and inventory management including new product launches and development
  • Other duties and tasks outside of regular work duties listed above to be assigned by CEO or COO.



  • Must have a familiarity with the Hawaiian Language.
  • Minimum of a Bachelors degree. 
  • Knowledge of best practices and effective trends for social media platform engagement such as Facebook, Twitter, Instagram, LinkedIn, etc.
  • Excellent verbal and written communication skills
  • Organized and able to multitask
  • Detail oriented
  • Proficient in social media outreach development
  • Social media skills