Marketing & Communications Manager

Apr 05 2018
Lanakila Pacific |Honolulu|Full Time
Job Description

Under the supervision of the President  & CEO, the Marketing and Community Outreach Manager is responsible for the planning, coordination, development and maintenance of a comprehensive marketing, communications, and community outreach program on behalf of Lanakila Pacific to further the organization’s mission.  Oversees performance of sales activities and business development efforts



1.         Provides leadership in the development and implementation of marketing strategy to meet revenue goals.

2.         Works closely with the Board of Directors to develop and implement marketing plans, coordinate committee meetings and solicit volunteers and customers.

3.         Provides direction, support and supervision to the communications team in developing collateral material, web site, public relations and social media campaigns.

4.         Provides direction, support and supervision to the customer care team to strengthen customer acquisition and retention efforts.

5.         Develops and manages the department’s plans and budgets.

6.         Provides leadership and support in the development, planning and execution of Lanakila Pacific events, such as March for Meals, volunteer appreciation and staff events.

7.         Represents Lanakila Pacific at community meetings.

8.         Assists in the development of the Newsletters and Annual Report.

9.         Serves as a liaison for the media.

10.       Works collaboratively with the Fund Development Department.

11.       Provides media & public speaking support to the executive team.


Organizational Relationship:

12.       Demonstrate Lanakila Pacific’s values of teamwork, excellence, achievement, motivation and Lanakila in all personal interactions with others and exemplify Lanakila’s STAR service standards.

13.       Must comply with established policies, procedures, and practices.

14.       Maintain knowledge of industry trends (attain 40 hours per year of continued education).



15.       Prepares accurate statistical and fiscal data for required monthly, quarterly, and annual reports, program planning reports, and record of correspondence and presentations.

16.       Analyzes metrics to determine effectiveness of marketing and public awareness plans.



17.       Attends staff meetings, relevant workshops, and trainings.

18.       Researches and implements updated methods to promote the organization.

19.       Performs other related duties to achieve company and program goals and objectives.




1. Industry Knowledge: is familiar with industry best practice, publications, and professional standards; adapts to new realities in the industry; understands the key needs of the industry and how it relates to Lanakila Pacific.

2. Communication:  ability to facilitate the timely transfer of information and knowledge through vocal, written, and non-verbal communication; ability to engage in active listening; ability to choose a communication behavior that is both appropriate and effective for a given situation.

3. Relationship Management: ability to work cooperatively with diverse groups of people; ability to demonstrate interpersonal skill to interact with external and internal customers of all levels; ability to influence, guide, and develop others.

4. Critical Evaluation: ability to use logic and reasoning to identify strengths and weaknesses of solutions, conclusions or approaches to problems; ability to identify strengths and weakness of staff and team members and use the information to make improvements.

5. Leadership: ability to monitor/assess performance of self, other individuals, or processes and make improvements or take corrective actions as necessary; ability to use good judgment and initiative when making decisions; ability to perform under pressure and coordinate and manage support staff, resources, curricula, etc.

6. Technology: ability to use various software systems, Microsoft office products, and standard office equipment and tools to complete job requirements, submit reports and to eliminate administrative tasks, empower employees and meet other needs of the organization.








Bachelor’s degree in Marketing, Business Administration or related field preferred with a minimum of 5 years progressively responsible related and administrative experience. 




 Planning, organizational, and training skills.

 Public speaking.

 Excellent verbal and written communication skills

 Strong interpersonal skills.

 Computer skills in word, excel, graphics, desktop publishing, web page or other comparable computer   programs.

 Knowledgeable of community resources and effective utilization of such resources.

 Knowledge of legislative process preferred.

 Driver’s license, auto insurance, safe driving record, and access to a vehicle preferred.