Marketing Manager - Hawaii

Oct 30 2018
Replay Destinations |Kailua-Kona|Full Time
Job Description

Position Overview

Are you an experienced and creative real estate marketing expert who thinks a little bit differently? Are you looking for a performance-driven culture where the focus is creating great places where people love to play? Do you love real estate marketing? Do you get into the details? Do you make things happen? Do you take your work seriously but not yourself? Are you looking for an exciting environment with many unique opportunities to contribute? If so, you may be a good fit to join the Replay team as Marketing Manager, based on the Big Island of Hawaii.

In this multi-dimensional position you will report directly to the Senior Vice President, Hawaii, and will be involved with a range of real estate marketing initiatives. The responsibilities of the role, and the skills and experience necessary are described below.

 

Real Estate Marketing Responsibilities

This Hawaii-based marketing role is integral to lead-generation which supports the sales and development for new destinations and projects. In this position you will lead all marketing, communications and public relations efforts, event development and execution, and be responsible for driving and managing the project positioning. You will develop and deliver key assets in collaboration with the sales and development teams. These assets may include print collateral, website, digital, advertising, social media, and onsite assets including community signage, a physical sales office, and client entertainment spaces.

 

• Start-up, monitor, quality control, and support of the project marketing for real estate projects.

• Write and package the marketing and public relations strategy and budget.

• Develop, manage and track all marketing budgets including monthly supplier invoice coding and processing.

• Develop lead-generation programs.

• Proactively manage creative agencies and other consultants in meeting all marketing milestone dates.

 

Skill Requirements

• In-depth understanding of real estate, particularly resort community-based, and marketing.

• Relevant appreciation for the relationship between marketing and sales, and specifically how marketing drives real estate sales.

• Creative and strategic thinker and problem solver.

• Proven excellence in creative design judgement, particularly as it relates to brand development and brand integrity.

• Experience and ability in managing creative consultants, and agency relationships.

• Exceptional budget creation and budget tracking skills.

• Exceptional communication skills including written, both creative and business-oriented, as well as editing.

• Exceptional oral communication and presentation abilities.

• Expertise across all aspects of digital marketing, including social media.

• Ability and capacity to be both a hands-on contributor and a manager/leader when required.

• Ability to work in a collaborative and multi-tasking environment.

• Proven and adept team player.

• Solid work ethic with a proven ability to produce quality materials while meeting deadlines.

• Able to travel, and available evenings and weekends as necessary.

• Familiarity with, and passion for a culture of health and well-being, outdoor adventure, and an interest in surfing.

• Role is based on the Big Island of Hawaii.

 

Background Requirements

• Degree in marketing, real estate or business administration.

• Minimum of three years of experience in real estate marketing.

• Strong understanding of traditional marketing approaches from strategy development, through to execution and measurement.

• Current and modern experience with all aspects of digital marketing.

• Ultra-luxury real estate marketing background with a proven record of success is an asset.

• Experience in developing and articulating strategies that lead to executable plans.

• Experience with establishing, managing, reporting and forecasting budgets.

• Experience with managing creative consultants, and marketing-related suppliers.

• Experience with envisioning, creating, and executing promotional events and community-building experiences.

• Experience in leading and training people.

 

About Replay Destinations

Replay Destinations is a fully integrated destination development company headquartered in Vancouver, Canada and operating in the continental United States including Hawaii, Mexico, and the Caribbean. Replay’s team of strategists, planners, designers, builders and operators develop and operate authentic and enduring places that become must-visit destinations for guests and potential real estate purchasers alike. Working with visionary private equity firms, landowners, municipalities, other developers and families with legacy holdings, Replay creates places that the marketplace thinks of first and likes best, which in turn enhances the market awareness and economics of the destination. The founder and partners of Replay are select key senior executives from Intrawest Corporation, which was the largest publicly listed four-season destination resort developer in the world, with more than 18 destination resorts globally. Intrawest Corporation was sold to private interests in 2006 and Replay Destinations was established in 2007.

 

See who we are and how we think at www.replaydestinations.com.

 

To Apply

Individuals meeting the criteria above, and who are citizens of the United States, are encouraged to submit their resume with cover letter in confidence to hr@replaydestinations.com. In the subject line of your email, please put “Replay Marketing Manager - Hawaii”. We thank all candidates for their interest in Replay Destinations and the role; however only those selected for follow-up will be contacted.