Marketing Specialist

Jan 25 2019
Waimanalo Health Center |Waimanalo|Full Time
Category: Healthcare
Job Description

Mission: We are a community health center located in majestic Waimanalo, where our mission is to provide the highest level of primary and preventative health care services, with special attention to the needs of Native Hawaiians and the medically underserved, and improving the health and wellness of individuals and their `ohana (family) regardless of their ability to pay.


Our Values


Mālama (stewardship)- We listen to people with our full attention, seeking to know them and understand their healthcare and wellness needs and aspirations for themselves, their family and the Waimānalo community. We will respond, to the best of our abilities, as caring, compassionate, engaged and professional partners in healthcare.


`Ohana (family)- We believe that wellness embraces the whole family and we welcome their participation in the healthcare of their loved ones. Our belief extends to the Waimānalo community-at-large where we build the foundation of good health and wellness for everyone, and we seek collaborative partners who share our values and vision.


Pono(rightness and balance) - We know that quality healthcare starts with people’s trust in our services and the excellence of our care for them and the resources entrusted to us to meet their needs. We are committed to maintaining their trust by treating people with respect and confidentiality, and by being open about our organizational practices and results, seeking to continuously improve our work.


We are committed to improving the quality of life for the people of Hawaii.


SUMMARY: The Marketing Specialist is responsible for the development and execution of the community relations plan that is in alignment with WHC’s fundraising endeavors and supports WHC in achieving its strategic goals and upholding its Patient-Centered Health Care Home approach. The Community Relations Specialist represents WHC in the community and is responsible for identifying and managing public relations opportunities.



Develop and maintain a full marketing and development calendar including editorial, campaign, direct mail and grants; Coordinate advertising schedules and consistently review current methods and identify new methods.

Manage and maintain the WHC website and content; Keep abreast and identify media strategies to reach target audiences; and effectively navigate and utilize social media outlets as directed.

Create printed materials to support WHC’s mission including impact reports, direct mail, brochures, flyers, print advertisements and other materials to promote WHC’s image in the community; Spotlight patient, staff and student stories for promotional purposes and within guidelines of patient privacy

Establish and build relationships with the media; Plan, research and prepare materials for press and public distribution; Provide clear and consistent messaging across the organization.

Assist in the recognition and stewardship of donations to the organization including holding sensitive information, including donor information, in strict confidence; Maintain WHC’s donor management system by performing accurate data entry while holding sensitive information, including donor information, in strict confidence

Coordinate events and activities that promote WHC’s visibility in the community and support program initiatives; Identify and manage relationships with other community organizations by speaking on behalf of the organization.



Bachelor’s degree in marketing, journalism, communications, business administration or related field.

Experience in a non-profit setting, preferably in healthcare.

Experience with writing and editing one or more of the following: editorial content; annual impact reports and newsletter; fundraising campaign materials; or equivalent.

Experience with databases, Microsoft Office desktop publishing software including Publisher and Adobe Creative Suite.




  • Health Benefits (Medical, Dental Drug, Vision) – Employee coverage paid by WHC
  • Discounted Medical and Dental services provided by WHC
  • Paid Holidays – 10 Full days and 2 Half Days
  • Paid Time Off (PTO) 1 to 3 years – Max. Accrual = 120 hours
  • 3 to 8 years – Max. Accrual = 160 hours
  • 8 + years – Max. Accrual = 200 hours
  • Paid Wellness Hours
  • Wellness Bucks - $200 annually
  • Group Term Life Insurance
  • Supplemental Group-term Life Insurance & AD&D Insurance
  • Employee Retirement Savings Pan 403(b) – Employer match 50% of employee contribution up to a        maximum of 3% of employee wages
  • Flexible Spending Program
  • Employee Assistance Program (EAP)
  • Longevity Benefit – After 10 or more years of service
  • Tuition Assistance Program
  • Free Parking
  • and more.....